Vera N. Held, B.A. Eng., Cert. PR., Tesl Cert., M.Ed.
Coach, facilitator, speaker, writer and PR consultant.
Author of international best-seller "How Not to Take it Personally".
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Multi-Cultural Expert

Media Expert



P.R. Consultant/Media Relations Specialist



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P.R. Consultant/Media Relations Specialist

As a media relations specialist at Vickers & Benson Advertising, Vera’s duties involved:

  • extensive pitch/proposal writing
  • putting clients through media training
  • writing full media kits
  • pitching and setting up media interviews and accompanying clients to media outlets
  • organizing and running news conferences locally, provincially and nationally
  • working with spokes people on charitable public service announcements, etc.

Later, Vera did extensive public relations for the children's singing team of April and Susan and their third hit album “Dinosaur Tango.” She was an ongoing cheerleader in the extensive media/publicity for “How Not to Take It Personally.”

In 2006, Vera handled local, provincial, national and international media relations for the 26th annual Human Resource Professionals Association of Ontario (HRPAO) conference (2nd largest HR conference in the world) including the running of the onsite "Media Room" at conference (MTCC) with 9 volunteers/20 shifts. Highlights included: a first, international, Radio Canada interview (RCI has been broadcasting to the world since 1945) on “Business Sense”, broadcast on Internet, radio, shortwave and satellite radio to Asia, Europe, India, Africa, Canada, States, Caribbean, a first, French radio broadcast across Ontario, a first, print piece in one of Canada's premier, Chinese daily newspapers that, too, broadcasts internationally on the Internet to China, and a first, print piece in a training magazine published in India.

Pro Bono, Vera handled media for the First Annual Toronto Songwriters' Festival (2006) to include JoJo Chintoh for ribbon cutting and full coverage by CityTv at event/post event. In 2007, for the second annual festival, she continues to serve on the media committee as well as the sponsorship committee.